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Artist Biography

Simone Legno’s tokidoki is one of the most recognisable artist driven brands on Earth. The Roman born, now Los Angeles based, artist has created a sprawling colourful world full of cute characters and beautifully drawn girls, a sexy and fun-packed adventure awaits at every turn. An adventure that derives from Simone’s Italian background and his love for all things Japanese.
tokidoki characters and artwork have adorned everything from vinyl toys and clothing, to cool artistic limited edition collaborations with Karl Lagerfeld, Guggenheim, Hello Kitty, MLB and more. Including our stunning Limited Edition wing chair and our now sold out limited edition cup and saucers. 
For all the quirky gifts and cool collectibles Simone Legno is an artist of undeniable talent and importance. He is a respected speaker at leading design conventions, museums and galleries worldwide. A huge global fan base continues to lap up his colourful creations, they can’t wait to see what’s next. Neither can we.

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