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Hydro74 is an Orlando, Florida-based designer, otherwise known as Joshua M. Smith. He spent his college years in the computer lab, where a passion was sparked between man and machine. After graduating, he worked on a project for Endeavor Snowboards, and Hydro74 found his voice and style within illustration.
Hydro74 believes in the power of typography and uses letter forms to create meaningful, powerful messages. He sees apparel as the true cog in the wheel of conformity, allowing people to make unique choices while pursuing (at least the illusion of) individuality in an all-too-common world. His fluid, organic approach to each piece is that of a storyteller, with some stories meant to embrace the masses and others reserved for symbolic ideas.